What is the go with Black Friday?
We keep seeing more and more Black Friday sales popping up in Australia’s retail sector, leading us to wonder ‘what’s it all about?’
So a quick google and a little bit of research and we discovered it to be an informal name for the Friday following Thanksgiving Day in the United States. Thanksgiving is celebrated on the fourth Thursday of November. The day after Thanksgiving has been regarded as the beginning of the United States Christmas shopping season since 1952.
The term “Black Friday” did not become widely used until more recent decades. Retailers in America throw open their doors offering heavy discounts to entice shoppers to spend up ‘big’ for Christmas. Retailers have taken this opportunity to turn the day into a sales day, to drive profits. It’s now the biggest shopping day across the United States and Canada.
The Black Friday shopping event has been adopted by global retailers who now market their own holiday sales over this period. The Australian retail market has followed suit, the sales came to Australia as international retailers became more prominent. November is now the busiest month for Australian shoppers, as many consumers move to embrace cyber events and sales.
We thought about all this and decided we needed to participate, after all our aim is to be part of the global economy. So for 2020 we have thrown our hat in the ring. We couldn’t decide what to offer up as a ‘big’ discount so have gone with a moderate discount across the board.
Hopefully, our offer will help a few grab a bargain gift for family and friends just in time for Christmas.
Online and in store we are offering a 10% discount across our entire range. Just enter the code BFSALE in the promotional code section to access the saving. Happy shopping!