We were excited to be a part of the Australian Wool Networks’ launch of their DNA Tambo program at the Tambo Stock Show last Saturday (April 27th). Featuring wool grown locally at Lansdowne Station, AWN presented their DNA program whereby consumers can trace the origins of their garments and learn the back story of the fibre and woolgrowers.
Officially unveiled at the Show, the DNA – Tambo program is an extension of the wool marketer’s provenance program. The program allows customers to scan QR enabled swing tags on wool garments from AWN’s fashion brands to view videos about the wool growers.
Lansdowne Station is one of the largest sheep properties in the Tambo District and annually produces around 700 bales of wool. Hume Turnbull of the Lansdowne Pastoral Company shares the story of the property which is over 66,000 hectares and runs up to 45,000 merino sheep in a good season.
On their DNA Tambo journey AWN expected to be the first wool innovators for the region but soon discovered they were wrong as they settled for second place to our innovative sheepskin products.
Coincidently, Alison classed the Lansdowne wool clip for six years from around 2002 – 2008, some years the clip was over 1000 bales. Always one of her favourite sheds as the property is only 15 minutes out of town. So, with this connection it was a no-brainer for Teddies to jump on board and collaborate with Lansdowne and AWN to help put Tambo and wool on the map.
Australian Wool Network does not supply wool or wool pelts to us, but they appreciated the innovation and community spirit of our enterprise and considered we had a story worth sharing. The producers chose to feature Tambo Teddies in the videos as no wool story about the Tambo district is complete without a teddy or two!
Lansdowne Lovely and Lansdowne Lucky had a wild time horse riding, hanging out on the station and chilling around the campfire. A great story told of an iconic wool growing enterprise and an iconic wool manufacturing business working together to promote the town, the region and a fantastic product – WOOL.
Our video is below and you can read more about the Tambo DNA program and watch the other videos on Tambo and Lansdowne HERE