Australia has always been a nation built on resilience, community, and creativity. From our farmers and manufacturers to small businesses like ours, every Aussie enterprise contributes to the fabric of our country. This week, News Australia launched the ‘Back Australia: It’s Good For All Of Us’ initiative, a nationwide campaign aimed at uniting consumers and businesses to help build a stronger, more prosperous future for all Australians.

The campaign, launched by News Corp Australasia Executive Chairman Michael Miller, is more than just a slogan. It’s a movement to remind Australians that every purchase, every partnership, and every choice matters.

Through inspiring stories and practical guidance, Back Australia encourages us all to support local industries, strengthen communities, and celebrate Australian excellence. When we choose Australian-made, we’re not just helping businesses, we’re investing in our country’s future.

“Through authentic and compelling storytelling, Back Australia will empower consumers to make informed choices that will support and strengthen the Australian economy while helping businesses realise their full potential,”
— Michael Miller, News Corp Australasia Executive Chairman.

The Back Australia campaign will run until April 2026, reaching over 18.8 million Australians, with research showing that 12.8 million are already ready to get behind the cause. The initiative is built around three key content pillars:

1. Consumer Guidance – Practical advice on how your everyday spending choices support Australian jobs, sustainability, and economic resilience.
2. Community Impact – Real stories from businesses making a difference across Australia.
3. Expert Insights – Perspectives from industry leaders and policymakers on strengthening Australian manufacturing and driving meaningful reform.

Australian Made: More Than a Logo

Australian Made Chief Executive, Ben Lazzaro, summed it up perfectly:

“Choosing a product with the Australian Made logo means more than just making a purchase. It means backing products made to some of the highest safety and manufacturing standards in the world, while also supporting local jobs, local businesses, and the future of our communities.”

At Tambo Teddies, we couldn’t agree more! Every teddy bear we handcraft right here in outback Queensland is a small but powerful part of that bigger story, a story of quality, craftsmanship, and community. We know what it means to be truly Australian made.

Jumping on the ‘Back Australia’ Bandwagon

As proud licensees of the Australian Made logo, we at Tambo Teddies are keen to explore how we can join this incredible initiative. We believe that sharing our story, from the wool we use to the hands that stitch each bear, is a perfect way to showcase the heart of Australian manufacturing.

After all, supporting local isn’t just good for business — it’s good for all of us.

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